What’s on the horizon for the Affinity Adventure in 2025
As we roll into 2025, it is the perfect time to reflect on last year’s achievements and begin the new year with a positive outlook, ready to reach new summits.
At the Affinity Adventure, the team have already had a busy start to the year. We have welcomed new pioneers ready to embark on their journey, celebrated team members who have scaled to new heights, and have set some exciting pathways to take on the year ahead.
Let’s look at what’s in store for 2025…
Hitting new Peaks on their Adventure…
2025 has welcomed some well-deserved promotions for some of our team members.
Kate Shaw – Manager
Kate joined Affinity in the Isle of Man in 2013 as an Assistant Administrator in the yachting team. Over the years she has organically built a portfolio of clients with whom she works closely with to provide excellent personal service.
In addition to client work, Kate has formed many intermediary relationships, which has resulted in a natural flow of new business to the company.
Kate’s can-do attitude and dedication to her clients has led her incredible progression, and we are delighted to announce her recent promotion to Manager. As Manager, Kate guides the yachting team to support them with their day-to-day job responsibilities and professional development.
Becca – Assistant Manager
Becca joined Affinity in 2017 in the Isle of Man and worked within the client accounts team for several years. In 2021, she moved into the Group accounts department, which involves her working on the company’s internal accounts in all our Group jurisdictions, including the Isle of Man, Malta, the Cayman Islands, and the USA.
Over the years, as Affinity has grown, Becca has progressed in her role and applied her skill set to provide integral support to the company whilst undergoing change and support to the wider team.
We are delighted to announce Becca’s promotion to Assistant Manager, which will give her more responsibility within the internal accounts team. Becca is currently working towards her CIMA Qualification to progress her career in accounting.
Jaydee – Client Accounts Administrator
Jaydee joined the team at Affinity in 2022 as an Assistant Client Accounts Administrator in the Isle of Man. Jaydee is responsible for the day-to-day bookkeeping of our client accounts. Since joining, Jaydee has demonstrated a willingness to learn and a positive can-do attitude to develop his skillset and support his team. We are delighted to announce Jaydee’s recent promotion to Client Accounts Administrator. As he progresses in his career, Jaydee is working towards his ACCA qualification.
Rebecca Kelly – Assistant Manager
Rebecca joined Affinity in July 2023 as a Client Administrator within the eGaming team. She has diverse experience developing strong relationships with clients and loves this aspect of her role.
Rebecca has shown commitment to her clients and her team, which has led to her progression to Assistant Manager. In her new role, Rebecca assists with managing the team to provide guidance and support while maintaining her relationships with her portfolio of eGaming clients.
Isadora – Client Accounts Administrator
Isadora joined the team at Affinity in the Isle of Man in November 2022 as Assistant Client Accounts Administrator. Similarly to Jaydee, Isadora assists our diverse portfolio of clients with the day-to-day bookkeeping of their accounts. Isadora is also currently working towards achieving the ACCA qualification.
Isadora’s hard work ethic and dedication to progress in her role, in addition to her commitment to supporting the team, have led to her promotion to Client Accounts Administrator.
Junona – eGaming Compliance Manager
Junona joined Affinity in September 2024 as an eGaming Compliance Officer in the Isle of Man office. Since then, she has quickly progressed in her role. Her extensive knowledge of the eGaming sector and technical skill set have been pivotal in supporting the gaming compliance team during the last few months. We are delighted to announce Junona’s recent promotion to eGaming Compliance Manager.
Reaching a 5-year or 10-year milestone…
Celebrating 5 years this year
Cal Craig
Joanne Fenech
Jayne Kinley
Debbie Gooding
Alan Davies
Eliza Rayner
Koko Dlamini
Celebrating 10 years this year
Elena Pace
Alex Gardner
Colin Quayle
Jackie Carroll
Embarking on a new Adventure…
Adam Adebiyi joins as BDM to lead Affinity Sports
Adam has joined Affinity as a Business Development Manager in the Isle of Man to promote Affinity Sports. Adam will be responsible for sharing our unique offerings in the sports sector and developing our network of global partners. He will work closely with athletes to provide them with dedicated support in managing their financial and lifestyle requirements.
Adam has experience in business development in the banking sector, where he assisted corporate clients with tailored solutions across various sectors. As a multi-family office solution, Adam will deliver athletes bespoke solutions to meet individual goals.
Imogen Quirk joins the Isle of Man Client Administration team
After working in the banking sector for several years, Imogen has joined Affinity in the Isle of Man as a Client Administrator. Her experience dealing with clients makes her ideally suited to her role in providing administrative support to our diverse client portfolio. Imogen will also liaise with our network of intermediaries to provide our clients with efficient solutions.
Krystal Sant joins the team in Malta
In our Malta office, we have welcomed Kyrstal who joins as an Assistant Manager.
Kyrstal brings over twenty years of leadership experience, as well as extensive experience in management. Krystal also holds previous experience in business development, and her hands-on approach enables her to provide the most suitable solutions to business management challenges.
As Assistant Manager, Krystal will provide guidance and support for the Malta team with their day-to-day roles and career progression.
Expanding to new territories…
Launched in 2024, Affinity Sports is a dedicated multi-family office solution tailored for professional athletes. It offers comprehensive financial and lifestyle management support. Still in its early stages, we focus on building our reputation in the industry and forming valuable relationships with partners.
In 2025, our team is focusing on promoting Affinity Sports globally. Our sports leaders will travel across the globe to share our unique solution and meet with our network of partners and newly signed clients. Our leaders will also attend seminars and events throughout the year to learn from experts and develop their industry knowledge.
Sailing to new regions…
Like every year, our yachting team will head to the prestigious yacht shows in the Mediterranean in September, including Cannes and Monaco.
This year, we are also setting sail to some new destinations…
In February, our Director in Mata, Joanne, will attend the Dubai International Yacht Show. With over 33,000 visitors, the show is recognised as one of the Middle East’s most prestigious and highly anticipated boat shows on the global stage.
Joanne will fly the Affinity flag by sharing our bespoke yachting corporate services in Malta, the Isle of Man, the Cayman Islands and the USA. Joanne will also be there to network, engage with industry leaders, and discover the latest trends and innovations shaping the sector.
Having expanded to the U.S. last year, our team will also attend the Palm Beach International Boat Show in March. Situated at the Palm Harbor Marina, our Group CEO, Andy, and Group COO, Alex, will be there to network in the sector.
Our team will also be present at the London Boat Show this year.
Continuing our track record of success…
As leaders in the eGaming sector, our Business Development team will travel globally this year to attend the leading eGaming conferences.
The team has already checked off their first destination, ICE Barcelona, which is recognised as one of the largest conferences in the industry. Affinity is an official stand partner with the Isle of Man Government, representing the Isle of Man and our leading eGaming licensing and corporate services.
The eGaming industry is not slowing down, and our team has a full itinerary for the rest of the year, including Casino Beats, IGB Live, SBC, and SiGMA in Malta and Rome later in the year.
Taking on the journey together…
As we continue to grow across the Group, we are committed to maintaining our strong company culture, which unifies the team. We will do this by upholding our values, honesty, communication, respect, and inclusivity to ensure our team members have support and room to excel on their Adventures.
“An adventure is a journey of exploration; it is not always knowing where you will end up but having the courage to pursue what feels right.”
In 2025, we will continue encouraging our team members to take on new challenges to reach their ultimate potential.
Recognising and rewarding…
We have implemented several initiatives in the Adventure to recognise our team’s performance. One of our favourites is ‘Pioneer of the Month, ’ which involves one team member, voted by the team and leadership, being recognised and rewarded each month. This team member has exceeded their daily responsibilities to support the wider team.
We can’t wait to see our Pioneers in 2025.
To making more memories…
An integral part of our culture is making memories together outside the workplace, which strengthens our team bond.
Our social and wellness committees across the Group always make an incredible effort to bring the team together for fun events throughout the year.
We had some hilarious moments together last year, from fabulous wellness brunches and workshops to sports days and fancy-dress parties.
Here’s to making more memories on the Adventure in 2025!