We are very delighted to announce the recent promotions of Gary Harrison to the position of Group Chief Commercial Officer and Neil Kelly to Director of Affinity Group.

Gary Harrison joined us in 2021 as Head of Group Business Development. Gary has been the driving force behind the Group’s success in several sectors but particularly gaming and has played an instrumental role in expanding our client portfolio with the acquisition of many prestigious global brands. Gary’s commitment and dedication to his client’s success, passion for his role and the business is second to none.

Neil Kelly joined us in 2023 as Group Chief Financial Officer. Since taking on the role, Neil’s input has proven to be invaluable not only to the accounts function but also the wider strategic direction of the business.

Commenting on the appointments Group CEO Andy Morgan said,

“We are delighted to further strengthen our leadership team with these well deserved promotions. Gary has made a significant contribution to the continued year on year growth that we have achieved since our aquisition in 2019. His contribution has enabled us to progress our vision to grow our business organically whilst remaining agile and exploring new jurisdictions and sectors. Alexandra Gardner and I are also delighted that Neil has agreed to join the board of Affinity Group. Since joining the Company Neil has made a significant impact on the internal accounting function and has also been invaluable in integrating the necessary financial planning to support our strategic vision for the Company.”

We are so thrilled for Gary and Neil and look forward to seeing them flourish in their new appointments.

Meet the rest our team and learn more about their roles across the Group here.