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Tony Ure
Head of eGaming Strategy
Tony Ure is a highly regarded individual in eGaming. He has joined Affinity to guide and shape the company’s strategy in the eGaming space. His role will include enhancing client relationships and expanding eGaming services.
Tony’s primary focus will be growing Affinity’s Navigator brand and implementing an in-house compliance training portal for clients. In addition, Tony will play a key role in training and developing the wider Affinity team and imparting the knowledge he has gained during his many years of working within the industry.
An industry veteran, Tony has held many senior positions in land-based casinos and eGaming in multiple countries. His long career in the industry led him to the Isle of Man Government, where he held the position of Head of eGaming at the Department for Enterprise from 2017 to 2022.
“I have worked closely with the Affinity team during my years in government at many global eGaming events and on sector projects. Their customer first approach has always resonated with my own approach, so I was delighted to take the opportunity to join the team. I look forward to helping Affinity to continue to grow in many directions as part of a great company.”.