Meet our Team

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Isle of Man Office

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Tony Ure

Head of eGaming Strategy


Tony Ure is a highly regarded individual in eGaming. He has joined Affinity to guide and shape the company’s strategy in the eGaming space. His role will include enhancing client relationships and expanding eGaming services.

Tony’s primary focus will be growing Affinity’s Navigator brand and implementing an in-house compliance training portal for clients. In addition, Tony will play a key role in training and developing the wider Affinity team and imparting the knowledge he has gained during his many years of working within the industry.

An industry veteran, Tony has held many senior positions in land-based casinos and eGaming in multiple countries. His long career in the industry led him to the Isle of Man Government, where he held the position of Head of eGaming at the Department for Enterprise from 2017 to 2022.