Affinity is the official financial services partner for QPR
Affinity Group is partnering with Queens Park Rangers Football Club to support professional athletes with its solution, Affinity Sports.
Launched in 2024, Affinity Sports is a dedicated multi-family office solution for athletes and sports professionals, offering tailored financial and lifestyle management services. The QPR partnership links Affinity Sports to one of London’s most storied football clubs, with Legends of Loft including Gerry Francis, Les Ferdinand, and Ray Wilkins.
“We are delighted to announce our partnership with QPR. Following the successful launch of Affinity Sports 12 months ago and the addition of London to our growing list of jurisdictions, we believe this is the perfect time to strengthen our position in professional sports by becoming the official financial services partner for the Rs,” Andy Morgan, CEO, Affinity Group.
Affinity – our story
For over 20 years, we have been providing tailored private wealth services to high-net-worth individuals. Originating in the Isle of Man, we have earned our reputation by structuring luxury assets such as yachts and aircraft and establishing trusts and other wealth management vehicles. Our exceptional trust and corporate services have garnered multiple awards, including the Trust Company of the Year for 2022 and 2024 in the Citywealth International Financial Centre awards.
Our ongoing organic growth in the private wealth sector has enabled us to diversify into several expanding digital areas. As a regulated fiduciary provider, we help clients with customised corporate services across various regulated sectors, including blockchain, fintech, eGaming, and medicinal cannabis.
We take pride in our discretion, high standards of confidentiality, and strong risk management skills, all of which provide peace of mind to our clients and intermediaries. We focus on building long-term relationships based on trust and believe that our personal approach and boutique service distinguish us from others in the industry.
Over the years, Affinity Group has expanded internationally, establishing offices in the Isle of Man, UK, USA, Malta, and the Cayman Islands. We now provide our clients with tailored global solutions emphasising quality and innovation.
Affinity Sports – our dedicated solution for athletes
Our experience with high-net-worth individuals, including sports professionals, has shaped our deep understanding of the needs of our sports clients.
Affinity Sports is a dedicated multi-family office solution for professional athletes, offering tailored financial and lifestyle management services.
Established in 2024, we identified a gap in the market for an independent organisation in the sports industry that acts on behalf of an athlete’s best interests and works closely with agents, IFAs, and other industry stakeholders. We source and structure stakeholder arrangements in our network of trusted partners to ensure the correct organisation is engaged to suit our client’s bespoke requirements.
Affinity Sports offers a range of services to support sports professionals at all stages of their careers, whether just starting out, at the peak of their success, or planning for a future beyond sports. Our focus is on protecting our clients’ interests and assisting them in managing the physical, emotional, and financial pressures of working in sports.
Athletes require tailored, professional advice to underpin their financial and lifestyle requirements. Through our in-house private wealth services and range of trusted partners, Affinity Sports deploys a bespoke strategy to meet individual goals. Our approach encompasses the complete wealth life cycle, including structuring, investing and estate planning, to maximise wealth and secure a financial legacy.
Our dedicated sports solution also provides athletes with support beyond their finances. Our tailored lifestyle management services include personal brand and media management, public relations, travel, and more.
Affinity Sports – the agency
In addition to our suite of financial and lifestyle services, our agency service enables us to represent professional athletes directly. We can act on behalf of our client in negotiations and settlement of terms with various third parties working in the sporting community.