Celebrating our first Matchday Sponsoring the R’s

Last Saturday, our team headed to Queens Park Rangers Football Club to celebrate our recent appointment as Official Financial Services Partners of QPR.

Several weeks ago we announced our partnership with the club, in which we will be working closely with through Affinity Sports. Affinity Sports is our dedicated multi-family office solution which provides tailored lifestyle and financial management services to professional athletes.

As our first match day sponsoring the R’s, it will always be a day to remember in the Affinity calendar and our Group Directors were proud to see the Affinity Sports brand appear live in the stadium marking the start of our partnership. It was a perfect opportunity for our team to celebrate and show the team our support.

From the beginning, our leadership team have focused on building the Affinity Sports brand organically, and our partnership with the club is a true example of building real relationships that add value between both parties. We are looking forward to sharing our knowledge and guidance in financial management with the players and to strengthening our relationship with the club.

Having launched Affinity Sports in 2024, our solution quickly gained interest as we focussed on building our network of trusted partners to compliment our in-house private wealth services. We have since signed several athletes, which receive support through our bespoke wealth management services and services through partners, including investments, tax, personal branding and more.

Our involvement in the Sports sector was also a key driver behind our recent expansion to the UK, and our office in London strengthens our service offering for professional athletes in the jurisdiction. As a global firm, our footprint also offers professional athletes with a range of jurisdictions that are ideal for wealth structuring, corporate structuring and luxury asset management.

The coming year will be a fundamental phase for Affinity Sports as we continue to grow our brand in the sector, and our partnership with QPR will be an integral part of this. We are looking forward to offering our support to the sector to educate and protect the interests of professional athletes.