Affinity Group - Affinity Nav

Regulatory and strategic guidance across a range of sectors.

Personal, professional and strategic support for start ups and evolving businesses

Regardless of your business’s sector excellent compliance and governance is essential. Affinity Nav offers an expert, cost-effective solution for your every need.

Led by a team of professionals with decades of collective experience, Affinity Nav has a suite of services and tailor-made bespoke solutions just for you. If you’re looking to scale your business we have the experience and network to support you.

eGaming infographic

Cannabis infographic

How Affinity Nav helps you

eGaming

We help you to Navigate compliance with your eGaming licence, whether it is prior to or following the issue of your licence or targeting a new jurisdiction.

Medicinal cannabis

We provide a range of solutions to help you get ahead of the regulations and lead the way in this emerging space.

Compliance Support

We offer a comprehensive compliance service helping you meet industry regulations across an array of sectors.

How Nav adds value to your business:

Interactive online learning platform – Atlas
Strategic input on growing and scaling your business
Assistance with recruitment and immigration
Developing compliance framework for regulated businesses across multiple sectors
Compliance framework design
AML/CFT/CPF training
Regulatory inspection preparation
Regulatory inspection remediation
DPO / GDPR services
Introductory Bank and PSP relationships
Crypto consultation and integration
Multi-jurisdictional licencing for the eGaming and Cannabis sectors
Strategic guidance on new markets and legalities of eGaming and Cannabis in specific jurisdictions
Introduction to a network of trusted legal advisors
Industry peer introductions
Guidance on recruitment and employee vetting
Employee relocation services and immigration
Product supplier sourcing
Affiliate introductions
Marketing services

eGaming deck

Cannabis deck

Interactive Online Learning Platform – Atlas

At Affinity Nav, we are proud to present our interactive online learning platform, Atlas. Atlas enables you to provide your own branded platform with your business logo, which can be made available to your employees.

Atlas lets you manage ongoing training for your workforce through expert-developed content covering key topics such as:

AML/CFT/CPF
Sanctions compliance
Cyber security
Data protection

And much more!

Learn more about Atlas

Why choose Affinity Nav

Established in multiple sectors

We have a long track record of success in across the eGaming, cannabis, CSP sectors with an expert team in-house who specialise in each of our solutions.

Global network of experts

We have an international network of organisations and individuals in cannabis, eGaming, and CSP compliance.

Personal approach to business

We take the time to understand your individual needs and we provide you with a tailored service.

eGaming solution brief

Cannabis solution brief

eGaming solution brief

Cannabis solution brief

The Affinity Nav leaders

Tony Ure

Head of eGaming Strategy

A renowned figure in the egaming industry, Tony joined Affinity in 2024 from the Isle of Man Government. Tony holds invaluable experience and expert knowledge on the egaming industry, which he applies to shape our egaming strategy.

Tony holds an extensive network of trusted relationships in the egaming sector which supports our global service offering. Tony’s role will be centered around growing Navigator and providing support to our portfolio of Navigator clients with strategic guidance in egaming sector, including egaming licensing, regulatory support, and providing support with our navigator interactive learning platform.

Gary Harrison

Group CCO

Gary joined the Affinity Team in May 2021 with over 10 years of experience in the gaming sector.

He is extremely effective at developing and retaining long-term business relationships through identification and understanding of individual business model requirements.

Gary is a true ambassador for both the client and employer whilst tenaciously meeting and exceeding expectations.

Kristy Maxwell

Associate Director

Kristy is our Associate Director with over a decade of experience in corporate and information governance in the Isle of Man Government. She has spearheaded the creation of the Medicinal Cannabis Licensing framework at the Gambling Supervision Commission (GSC), leveraging her deep understanding of the island’s policies and regulations, which she helped draft.

With a solid background in overseeing licensing and supervision processes for the region’s online and terrestrial gambling sectors, Kristy stands as a trusted authority in her field. She’s an Associate member of the International Compliance Association with notable credentials in AML and Risk and a registered Professional Data Protection Specialist with the PDP Compliance Association.