Affinity Group Expands U.S. Presence with New Office in South Dakota

After opening an office in South Florida in 2023, Affinity Group has continued to grow its footprint in the U.S., expanding into South Dakota. The company has been actively strengthening its presence, particularly in the Sports and Private Wealth sectors, by building a trusted network of intermediaries across the country. This expansion is supported by a team of expert partners across various fields, enhancing its corporate services and newly launched Affinity Sports brand.

Since its inception in 2004, Affinity Group has specialised in providing bespoke corporate services to High-Net-Worth Individuals (HNWIs) and corporate clients. Operating from multiple global jurisdictions—including the Isle of Man, Malta, the Cayman Islands, and South Florida—the company has grown organically, particularly within the luxury asset sector, such as superyachts and aircraft. This growth, along with its expanding service offerings, has driven the company’s global expansion and sector diversification. The new office in South Dakota represents a strategic move to further enhance the company’s global corporate services.

Affinity Group has earned a leading reputation in the private wealth sector, particularly in trust structuring in the Isle of Man. In recognition of this expertise, the company won Gold for Trust Company of the Year at the Citywealth International Financial Centre Awards 2024. The South Dakota office will further complement the company’s strong suite of private wealth services.

South Dakota is a globally recognised jurisdiction for Trust services, known for its progressive and innovative trust legislation. With its strong legal framework and unmatched advantages in trust administration, South Dakota has attracted both domestic and international investments, creating a favourable environment for wealth optimisation, asset protection, and control. These benefits make South Dakota a key addition to Affinity’s offering for its global clients, particularly in the sports, private wealth, yachting, and aviation sectors. The state’s flexible and modern trust statutes provide significant benefits, especially in asset protection, tax efficiency, and the preservation of wealth across generations. South Dakota’s ability to support perpetual trusts offers high-net-worth clients a unique opportunity to safeguard and grow their wealth for the long term.

Additionally, South Dakota’s stable regulatory environment and zero state income, capital gains, dividend, and intangible taxes on trust assets create an appealing tax-efficient structure for businesses and individuals alike.

Andy Morgan, Group CEO, commented: “Expanding into South Dakota is a natural step for Affinity Group. The state’s esteemed reputation as a leading trust jurisdiction aligns perfectly with our mission to provide tailored solutions for the sophisticated needs of our high-net-worth clients. This expansion enables us to offer enhanced private wealth services in a jurisdiction renowned for its trust innovation and asset protection. We look forward to delivering tremendous value to our clients in South Dakota and continuing to strengthen our presence in the U.S. market.”

As a top Corporate Service Provider in the private wealth sector, Affinity Group can help clients navigate trust and corporate options in South Dakota, partnering with trusted local providers.

Contact us today if you would like to know more about our services in South Dakota or to discuss your private wealth requirements.