Affinity appoints Tony Ure

Affinity Group is delighted to announce the appointment of Tony Ure as Head of eGaming Strategy.

Tony Ure, a highly regarded individual in the eGaming industry, has joined Affinity to guide and shape the company’s strategy in the eGaming space. His role will include enhancing client relationships and expanding eGaming services.

Affinity is an Isle of Man Corporate and Trust service provider headquartered in the Isle of Man, with offices in the Cayman Islands, Malta and South Florida. Over recent years, Affinity has become a leading service provider in the eGaming space, supporting multiple clients through every stage of the licencing process in the Isle of Man, Malta and other jurisdictions.

Tony’s primary focus will be growing Affinity’s Navigator brand and implementing an in-house compliance training portal for clients. In addition, Tony will play a key role in training and developing the wider Affinity team and imparting the knowledge he has gained during his many years of working within the industry.

An industry veteran, Tony has held many senior positions in land-based casinos and eGaming in multiple countries. His long career in the industry led him to the Isle of Man Government, where he held the position of Head of eGaming at the Department for Enterprise from 2017 to 2022.

“Having worked closely with Tony in several previous roles, I am delighted he has agreed to join our team”, Alex Gardner, Group COO at Affinity. “Tony brings a wealth of industry experience, which will not only enhance our already excellent service offering to clients but also greatly benefit the development of our team. We are delighted to be building further on our position as a leading service provider in the eGaming sector.”

About Affinity Group

Affinity Group is a multi-award-winning corporate, digital, and private wealth service provider with offices in the Isle of Man, Malta, the Cayman Islands and South Florida.  

With a dedicated team of experts and a robust network of partners, Affinity has successfully established major brands and start-ups in the Isle of Man and Malta to thrive in the fast-paced world of eGaming.