Adam Adebiyi joins Affinity to drive Affinity Sports
Launched in 2024, Affinity Sports is a dedicated multi-family office solution tailored for professional athletes, offering comprehensive financial and lifestyle management support. Adam Adebiyi, our newly appointed and experienced Business Development Manager, has joined the team to promote Affinity Sports and build valuable relationships within the industry.
Affinity Sports
As a global corporate and private wealth partner, Affinity Sports provides bespoke private wealth services to protect athletes’ wealth and secure their legacy. We act as our client’s family office, understanding their needs, wishes, and goals.
From personal brand management to tailored investment advice, we source and structure stakeholder arrangements with trusted partners to ensure all parties work in the best interest of our clients.
Unfortunately, there are too many examples of high-earning sports professionals seeing their wealth diminish through poor advice and bad financial management. The industry is made up of great people and organisations, but many also prioritise monetising client relationships over protecting client interests.
Working from a position of trust, we source independent service providers based on our client’s bespoke and individual requirements. We do not take commissions for finding solutions; we work solely in the client’s best interest. We take a caring approach to client relationships. In the world of sports, a family member often occupies this position. Our multi-family office solution ensures every sports professional has a trusted partner with the necessary skills and experience to manage wealth and safeguard their interests.
Affinity Sports has quickly gained traction, adding several athletes to our client roster in recent months. We have developed relationships with agents, independent financial advisors, and other industry stakeholders to enhance our service offerings in the sector.
The sports industry
As we enter 2025, the sports industry continues to demonstrate tremendous growth, propelled by key drivers such as sponsorship, broadcasting, and streaming. These developments allow athletes to grow their personal brands and overall net worth to a new scale.
Social media has provided athletes with a platform to share their voices and build a deeper connection with their fanbase. Athletes now have more control over their personal brand than ever before, and they are leveraging their status and obtaining financial opportunities outside of their sporting careers. This has opened new revenue streams and boosted their credibility in other industries.
The rise of sports tourism globally and access to streaming sports online has increased the global fanbase and industry value. Professional athletes with a big following are landing huge sponsorship contracts from brands seeking to boost their visibility and connect with their target audience.
The intense competition between brands has significantly increased the value of contracts in recent years. A prime example is Lionel Messi leaving Nike for a lifetime contract with Adidas, which, according to reports, is worth $1 billion.
The emergence of blockchain and cryptocurrency has also changed the way athletes invest in the industry. Many athletes are accepting their salary in cryptocurrency, which allows them to have further control over their assets, long-term investment opportunities, and increased security.
Whilst the growth in the industry and developments in technology are providing athletes with more freedom to manage their wealth and lifestyle, professional athletes require appropriate representation and dedicated support to ensure they have an effective long-term strategy in place.
Financial mismanagement in athletes
Unfortunately, it is alarming that many athletes fall into financial mismanagement, severe financial stress, or bankruptcy within just two years of retirement. Due to a lack of experience, Athletes lack financial literacy, and they can be influenced by people in their inner circle or trust an advisor who lacks integrity.
Many professional athletes earn six-figure salaries at a young age and often lead a lavish lifestyle, spending extravagantly at the peak of their careers.
Unfortunately, the average athletic career lasts only a few years to a decade, making it essential for athletes to develop a plan to maximise their earnings during this brief window.
How can Adam help?
Adam Adebiyi – representing Affinity Sports
Adam has joined Affinity as a Business Development Manager in the Isle of Man to lead Affinity Sports to success off the pitch. Adam has experience in business development in the banking sector, where he assisted corporate clients with tailored solutions across various sectors.
Adam’s experience meeting bespoke client requirements and forming long-term relationships with intermediaries is ideally suited to what Affinity Sports will require in the future.
In addition to his professional experience, Adam has been passionate about sports and plays football for a local team on the Isle of Man.
For Affinity Sports, Adam will be responsible for sharing our unique offerings in the sector and developing our network of global partners. He will also work closely with athletes to provide them with dedicated support in managing their financial and lifestyle requirements. With his experience, Adam will deliver bespoke solutions to meet individual goals.
As a global corporate and private wealth firm, Adam will offer athletes a range of bespoke solutions to structure, protect, and build their financial legacy. As a multi-family office solution, athletes will also receive support with managing their lifestyle through healthcare, media, and concierge services.
At Affinity Sports, we can maximise and structure an athlete’s wealth and assets in prestigious jurisdictions across the globe, including the USA, Isle of Man, Malta and Cayman Islands. Please see our suite of services below.
Our services:
- Boutique Lifestyle Concierge
- Finance and Lifestyle Management
- Formation of Entities: Companies, Foundations, and Trusts for asset ownership and wealth protection
- Luxury Asset Management: Includes forming entities to own/charter aircraft and yachts, investments, property, and art
- Personal Brand and Media Management
- Lifestyle Health Support and Medical Advice
- Public Relations and Media Management
- A network of trusted partners that supports our family office offering, including legal, tax, accounting, and investing services.
Contact us
If you are interested in our services at Affinity Sports, contact Adam (adam@affinityco.com) for a one-to-one conversation, he would be delighted to assist you.